Any brand that’s creating complexion makeup has the choice and opportunity to create whatever shades they want, and yet, most collections are still frustratingly light. Inclusion isn’t creating a company that makes you feel accepted, it’s stepping back and creating a space that caters to everyone.Īnd these are just the beauty brands that have been in the news recently - but they’re sure not the only ones who are at fault. Or the creator of It Cosmetics, whose speech about inclusivity in beauty backfired after it opened the brand up to criticism about the lack of a foundation range to back up those claims to back it up. While the proof of this claim does seem to be backed up by the brand’s social media accounts, no one accused Huda of copying Fenty, though Huda’s foundation was launched a month after Rihanna’s. Huda Beauty has been accused of not posting any men or black women to their social media until a few months ago when they launched a foundation in wide range of shades, the argument being that they didn’t care about black women until they had the chance to make money off of them. There could, and should, be a lot more companies following in the footsteps of Kylie Cosmetics and Fenty Beauty, but the conversation isn't as targeted since they lack the pop culture relevance. It is their same privilege, platform, and place in pop culture that makes launches like these important.
#Kylie concealer skin#
But I've been covering makeup for a while, and my rule before covering a foundation or concealer, is that if it doesn't look like there was an effort made to offer inclusive shades for all skin tones, that's the first thing I make note of, if it's even included in anything I've written because I'm not trying to spotlight brands who are leaving people out. And I realize as I write this that I'm a white dude and my skin tone is always included in foundation collections, so this isn't something that I've dealt with directly. I wonder, though, what the reaction would be if Fenty Beauty had never been, and Kylie’s launch was the first thing to market in recent history with such an expansive shade range - because, again, Fenty or not, this launch was happening regardless. If they would have stopped their selection at a medium shade, Kylie would have gotten well-deserved flack for that - or perhaps worse, had she devoted, as so many brands do, the lion's share of shades to light and fair skin tones with only two or three deeper selections to just graze the bar for "inclusivity."Īt this point, Kylie Cosmetics has no choice but to release a concealer in 30 shades, and it was a good move to do so. In 2016, the color Brown Sugar was created to be the perfect nude for darker skin tones. Since the launch of the brand, Kylie has used women of color (and men!) in the campaigns and on their Instagram. While the Jenner-Kardashian family has been justifiably criticized on many occasions, Kylie Cosmetics itself has always been inclusive in its ranges.
Beauty products are all trend-based and everyone is chasing the same consumer.
These things are not evidence of copycatting but they’re not entirely coincidental. Then too, people were implying Rihanna had taken a note from Kim’s book, when in reality, Fenty Beauty had been in development for years. Kylie Concealers weren’t prompted by Fenty Beauty’s foundations, just like Fenty Beauty’s rose-beige packaging wasn’t prompted by the packaging of Kim Kardashian’s KKW Beauty Contour Sticks, the colors of which were oddly similar (and also launched three months prior to Fenty). Between planning, product development, design, manufacturing, testing, and every other rigor a new product must pass through before seeing the light of day, the lead time for any new product is longer than three months, by far.Įven with Kylie Cosmetics being manufactured by Seed Beauty - the beauty incubator that is basically a 360 deal, handling the entire workings of a brand in one place, which significantly cuts down on middlemen, wait times, and various markups, making it possible to get products into people’s hands fast - this likely couldn't have come together in three months.
Lest this be confused as a defense for Kylie Jenner herself (which it is not, but more on that momentarily), let’s first just look at the facts and logistics and all that.įor one, a launch of any new beauty product and formula doesn’t just happen in under three months (the time between the Fenty Beauty launch and Kylie Cosmetic's concealers).
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